Content Strategy
Award-Winning Campaigns & Collaborations
April 2019 - January 2022
Head of Content
George The Poet Ltd.
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Management of social media channels (515+ posts), including launch of dedicated podcast social media pages: Have You Heard George's Podcast & HYHGP, BBC Sounds, 2019-2021
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Website Development: www.georgethepoet.com, 2022
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Short Film Production: My Neighbourhood (St Raphael's Estate), Brent Council, 2019
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Content/Event Production:
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Backyard Cinema, An Evening with George The Poet, 2021
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Kings Place, London Podcast Festival, 2019
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BBC Concert Orchestra & Barbican, The Common Ground Show, 2021
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YouTube Music & Metropolis Studios, Black Lives Still Matter, 2020
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YouTube, The Chicken and The Egg 5 Year Anniversary Show, 2019
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Business partner to press, brand collaborators, agencies and designers, including (but not limited to): Barbican, BBC, WME, Coca-Cola, YouTube, The Guardian, Save the Children, Samsung, Ecologi, Bumble, British Podcast Awards and Bushmills
April 2018 - August 2021
Content Adviser
QBE Business Insurance
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During my time producing content for QBE, we became an award-winning content provider to the commercial insurance industry 🏆Best Customer Engagement at Modern Insurance Mag’s UK Customer Service Excellence Awards 2020
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I was in charge of the strategy for all European and North American thought leadership campaigns across multiple business lines and sectors, including cyber, data analytics, motor, construction, marine, commercial lines and rehabilitation. Key campaigns include Resilience Series, Six Nations Rugby Predictor and The Unpredictability Index in collaboration with Evening Standard
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Management of QBE Europe's LinkedIn and Twitter accounts, which tripled in following during my time with QBE (30k at time of contract completion)
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Production and delivery of company-wide communication training (400+ attendees globally) and regular 1-2-1 consultation with senior management on personal branding