Professional & Freelance Portfolio
August 2021 - Present
We Are Social
Editorial lead on social campaigns across Audi and Diageo portfolios
Oversight of copy on social campaigns
Management and mentorship of senior writers through social strategy and TOV best practice
Working closely with client services, strategy and design teams on campaign delivery
February 2017 - Present
Commissioning Editor: Beyond the Bindi, 2022
Editor: The Supercool Adventures of Superfinger, 2019
Co-author: Being in Beta, 2017
April 2020 - April 2021
Co-development of brand tone of voice and editorial calendar
Writing, proofing and editing articles and columnist submissions, newsletters, social media copy, event websites and video captions
Delivering SEO and copywriting training to wider editorial team
Exclusive Interview: Vidhu Sharma in conversation with Nina Wadia OBE
Nina Wadia, who rose to fame in the 1990s with the iconic comedy sketch show ‘Goodness Gracious Me’, received an OBE for contributions to entertainment and charity in the Queen's New Year’s Honours List 2021.
Vidhu Sharma, Deputy Editor of iGLOBAL News, caught up with the former EastEnders star to hear about her life and achievements, and how she came to be one of the most pioneering Global Indians on British television, inspiring millions around the world to pursue careers in acting and comedy.
In this exclusive interview, Nina shares anecdotes of her rise in the industry and some guidance for aspiring artistes and changemakers who hope to break through the glass ceiling in entertainment. Read more.
#NoBindiNoBusiness: How Brands Can Get It Right This Diwali
Indian consumers boycott brands whose Diwali campaigns don’t acknowledge the festival’s indigenous Hindu origins. Editor Vidhu Sharma explores how brands can get it right this Diwali.
Diwali is often referred to as the Festival of Lights, or the Indian New Year. Much like Christmas in the West, sales during this time consistently skyrocket by more than 10% year-on-year, and there is no doubt great opportunity for big brands and small businesses alike to capitalise on the generosity of those celebrating. Read more.